by Jayson Schmidt, PreseasonSocial media in athletics is changing.A decade ago, brand voice for college sports teams mimicked the sterility found in most commercial brands/accounts at the time. Like a more traditional piece of marketing (like a website/newspaper/etc), there was a certain …
2 Pro Tips for How to Avoid Wasting Hours on Social Media
by Mandy Green, Busy CoachDo you ever find yourself using social media to procrastinate on the real work you should be doing? I think everybody is guilty of it at some point or another. I want to give you 2 simple ideas for apply right away to make sure you are not losing precious time on …
Mapping Your Recruiting Timeline onto Social Media
by Jayson Schmidt, PreseasonProcess is everything in the recruiting world. The same can be said about how you utilize social media as a tool. Your recruiting process needs to be mapped onto your social media content calendar for optimal alignment. It's the difference between the right …
3 Ways the Holidays Can Strengthen Your Social Strategy
by Jayson Schmidt, PreseasonThe holidays are the most competitive time of the year for brands (and athletic programs) looking to be heard. Traditionally, people are on social media at a higher percentage over the holidays, adding to the noise and pressures we find in the real world. Though …
Creating Effective Recruiting Content for Social
by Jayson Schmidt, PreseasonHard-selling on social media doesn’t work.These days, users on social platforms already get enough salesy content through targeted advertising. While this can be effective (even for athletic programs!), it shifts the narrative for regular content. Those who see …