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Branding

Branding, Communication, Psychology, Social Media · June 24, 2024

Social Proof: The Secret Weapon for College Coaches in Recruiting

by Mandy Green, Busy CoachI talk to a lot of coaches who are Total Recruiting Solution Clients every week about needle moving actions that they should be taking to help get the commitments they need.  One strategy that I find not a lot of coaches are using is social proof.  What Is …

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Branding, Campus Visit, Story, Strategy · July 31, 2023

Why Recruiting on Campus, “Without Williams”, Doesn’t Work

If you're a Star Wars fan, you recognize this scene.It's the end of the first ever in the series back when it premiered in 1977. It's at the end of the movie, after the good guys destroy the death star, and they're awarded by Princess Leia in a grand ceremony that is designed to give the …

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Branding, Social Media · July 17, 2023

7 Things to Avoid Doing on Social Media When Recruiting New Prospects

With an increased focus by coaches to begin initial communication with their new recruits online via social media today, there needs to be an accompanying increased focus on how to do it - and, why some of the traditional adult ways we initiate communication and build new relationships with others …

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Branding, Social Media · May 2, 2022

How to Win the Summer on Social Media

by Jayson Schmidt, PreseasonThe summer is a wonderful time to get a head start on the next recruiting class. Just like getting on the road, evaluating athletes, and doing the traditional legwork it takes to get on a recruit’s radar, winning on social media is important work that can help you …

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Branding · April 25, 2022

3 Reasons Your Program Needs a Brand Audit

by Jayson Schmidt, PreseasonAs we approach the summer, coaches everywhere are thinking about what can be done to enhance their program and become more effective with their messaging – on the recruiting trail and beyond.Today, we’ll talk about three reasons why your program needs a brand …

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