You invite a competing coach to campus to lead one of your facility tours.As he does, he points out the cracks in the ceiling, details the fact that it hasn't been updated in over a decade, and the points out the weird musty smell in the air. After that, he takes your recruits over towards the …
Build a Brand Message Your Recruits Will Connect With
You and I, just like the teenage prospects that you are recruiting, love to align themselves with good brands. Coaches talk to me all the time about the idea of establishing their own unique brand, and telling the story that's effective in the eyes of their recruiting audience. It’s hard to do, but …
40 Ways to Craft Better Recruiting Stories for Your Prospects
Not all will apply to you, but most of them will.Decide what your brand is all about. Define it. List three things you know your recruits don't care about. Stop talking about those things. Immediately. Every year, read two books about marketing, sales, communication or branding. Start …
Fancy Footwear
Chris Mateer, Front RushAthletics have always been rooted in testing the limits of human capabilities. As much as head-to-head competition provides excitement and entertainment, it’s the records and milestones that are remembered. Whether it’s Wilt Chamberlin’s 100-point game, the home run …
Trust Over Price
by Michael Cross, UltimateSportsInsider.comRecruiting is a euphemism for sales, and sales isn’t for everyone. But we are ultimately all in sales - selling yourself, your institution and your program. Selling isn’t easy and you probably hear “no” many more times than you hear “yes.” People in …