by Jayson Schmidt, PreseasonThe summer is a wonderful time to get a head start on the next recruiting class. Just like getting on the road, evaluating athletes, and doing the traditional legwork it takes to get on a recruit’s radar, winning on social media is important work that can help you …
3 Reasons Your Program Needs a Brand Audit
by Jayson Schmidt, PreseasonAs we approach the summer, coaches everywhere are thinking about what can be done to enhance their program and become more effective with their messaging – on the recruiting trail and beyond.Today, we’ll talk about three reasons why your program needs a brand …
Effective Program Branding at the Start (and End) of the Recruiting Process
Why should a college coach care about their program's "brand"?Seriously, do you even have time for that? With your limited budget, not enough hours in the day, administrative duties, student-athletes knocking on your office door, parents emailing you about playing time…am I really suggesting …
March Madness and Why Branding Matters
by Jayson Schmidt, PreseasonLast September, the NCAA reversed a long-standing position to allow the NCAA Division I women’s basketball national tournament to use “March Madness” branding.Said Lynn Holzman, vice president of women's basketball: "The brand recognition that March Madness …
How to Overcome a Less Impressive History
by Dan Christensen, Tudor Collegiate StrategiesThere is a reason that companies spend so much time and money on branding and marketing. Creating and maintaining a strong reputation is so important to long-term success.In college athletics, there are programs in different sports that have …