If you're a Star Wars fan, you recognize this scene.It's the end of the first ever in the series back when it premiered in 1977. It's at the end of the movie, after the good guys destroy the death star, and they're awarded by Princess Leia in a grand ceremony that is designed to give the …
7 Things to Avoid Doing on Social Media When Recruiting New Prospects
With an increased focus by coaches to begin initial communication with their new recruits online via social media today, there needs to be an accompanying increased focus on how to do it - and, why some of the traditional adult ways we initiate communication and build new relationships with others …
How to Win the Summer on Social Media
by Jayson Schmidt, PreseasonThe summer is a wonderful time to get a head start on the next recruiting class. Just like getting on the road, evaluating athletes, and doing the traditional legwork it takes to get on a recruit’s radar, winning on social media is important work that can help you …
3 Reasons Your Program Needs a Brand Audit
by Jayson Schmidt, PreseasonAs we approach the summer, coaches everywhere are thinking about what can be done to enhance their program and become more effective with their messaging – on the recruiting trail and beyond.Today, we’ll talk about three reasons why your program needs a brand …
Effective Program Branding at the Start (and End) of the Recruiting Process
Why should a college coach care about their program's "brand"?Seriously, do you even have time for that? With your limited budget, not enough hours in the day, administrative duties, student-athletes knocking on your office door, parents emailing you about playing time…am I really suggesting …