Why should a college coach care about their program's "brand"?Seriously, do you even have time for that? With your limited budget, not enough hours in the day, administrative duties, student-athletes knocking on your office door, parents emailing you about playing time…am I really suggesting …
March Madness and Why Branding Matters
by Jayson Schmidt, PreseasonLast September, the NCAA reversed a long-standing position to allow the NCAA Division I women’s basketball national tournament to use “March Madness” branding.Said Lynn Holzman, vice president of women's basketball: "The brand recognition that March Madness …
How to Overcome a Less Impressive History
by Dan Christensen, Tudor Collegiate StrategiesThere is a reason that companies spend so much time and money on branding and marketing. Creating and maintaining a strong reputation is so important to long-term success.In college athletics, there are programs in different sports that have …
There’s a Story to Tell
by Jayson Schmidt, PreseasonYour program is a brand.I’ve been a clanging cymbal for the better part of five months, telling you that (whether you like it or not), everything within your program creates a brand:Win/loss record Demeanor on the phone Email frequency to recruits …
A Super Bowl Commercial, a QR Code, and a Branding Lesson
by Jayson Schmidt, PreseasonOn Sunday night, football fans and friends were treated to an epic performance.Am I talking about (worldddd champion!) LA Rams… or perhaps the halftime show? Not quite.I’m talking about the 60-second ad from Coinbase. You know, the ad with the QR code bouncing …