by Jayson Schmidt, PreseasonI’ve been in your shoes.If you’re frustrated, stressed, discouraged, disappointed, miserable, lost, or anxious, you don’t have to take this journey alone.I’ve been there.I know what it feels like to lose that game-changing recruit to the school with …
Mapping Your Recruiting Timeline onto Social Media
by Jayson Schmidt, PreseasonProcess is everything in the recruiting world. The same can be said about how you utilize social media as a tool. Your recruiting process needs to be mapped onto your social media content calendar for optimal alignment. It's the difference between the right …
3 Ways the Holidays Can Strengthen Your Social Strategy
by Jayson Schmidt, PreseasonThe holidays are the most competitive time of the year for brands (and athletic programs) looking to be heard. Traditionally, people are on social media at a higher percentage over the holidays, adding to the noise and pressures we find in the real world. Though …
Cultivating Connection for Your Brand
by Jayson Schmidt, PreseasonHow’s this week for you?Fall sports are heading into tournament time, while winter sports are brimming with optimism, and spring sports are wrapping up a successful offseason and recruiting. If this is you, you might be rolling into Thanksgiving with …
Creating Effective Recruiting Content for Social
by Jayson Schmidt, PreseasonHard-selling on social media doesn’t work.These days, users on social platforms already get enough salesy content through targeted advertising. While this can be effective (even for athletic programs!), it shifts the narrative for regular content. Those who see …