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Branding

Branding, Recruiting, Story · October 11, 2021

Standing Out in a World of Dump Trucks

by Jayson Schmidt, PreseasonRecently, I found myself driving through a construction zone on I-95. Or rather, crawling.The traffic was moving as slowly as the seemingly endless highway construction projects these days. When you’re used to a sea of brake lights and reflective barrels, you tend …

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Branding, Media, Social Media · October 4, 2021

3 Simple Tips to Build Your Team’s Social Media

by Jayson Schmidt, PreseasonTime is finite.Like the clock ticking down in a game, the moments we once had evaporate into thin air. The clock strikes zero. And we still have to post on social media.Often social media gets our coaching leftovers. It’s simple to push the task to another day …

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Branding · September 27, 2021

The Most Important Thing Coaches Aren’t Doing

by Jayson Schmidt, PreseasonCoaches understand inputs and outputs.A basic example of I/O coaching is by dictating the tempo of a practice. If a coach pushes their team to elevate their level of physical conditioning, an output may be exactly that – elevated physical conditioning. Without a …

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Branding, Creative Approaches, First Contact · September 20, 2021

Your First Contact Doesn’t Start With the First Contact

by Paul Nemetz-Carlson, Tudor Collegiate StrategiesEarly in my conversations working with new clients I will inevitably be asked two questions:How do I get better players to see us as a realistic option? How do I get into conversations with the best athletes?My answer is always to …

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Branding · August 17, 2021

If You Aren’t Happy with Your Program’s Brand – Change It!

by Greg Carroll, Tudor Collegiate Strategies The person most responsible for defining your program’s brand is you! I was recently talking with a friend who I have known all the way back to high school when we played football and ran track together.  We catch up a couple times a year and I always …

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