by Jayson Schmidt, PreseasonLast week, we talked about measuring your team’s quantitative brand strength. (Check it out if you want a deep dive into email marketing metrics, in addition to web and social.)This week, we’re talking about your team’s qualitative brand strength, or in …
Measuring Your Team’s Quantitative Brand Strength
by Jayson Schmidt, PreseasonIt’s one thing for your team’s brand to be more human, which is important as we talked about last week. It’s another thing to parlay that humanity into brand strength. And it’s another thing completely beyond that to be unaware of that strength (or lack thereof). …
Your Team’s Brand Needs To Be More Human
by Jayson Schmidt, PreseasonSocial media in athletics is changing.A decade ago, brand voice for college sports teams mimicked the sterility found in most commercial brands/accounts at the time. Like a more traditional piece of marketing (like a website/newspaper/etc), there was a certain …
The No. 1 Tip for Writing Successful Recruit Emails in 2022
by Jayson Schmidt, PreseasonEmails to your recruits are a tool.You can choose to not have a tool at all, though I wouldn’t advise that. Your tool can be a relatively blunt object, utilized only by your hands and only on days you feel like using it. Your emails can be the equivalent …
How-To: Email Marketing to Your Donors, Alums, and Parents
by Jayson Schmidt, PreseasonWhat can sometimes be a painstaking process to keep your stakeholders in the loop is a vital process that helps you share information and influence your community. Here’s a guide to getting started or optimizing what you do currently:––Pick a platform.If …