by Dan Christensen, Tudor Collegiate Strategies What do you want recruits to do with your recruiting message? Ideally you want them to read it, absorb it, and respond to it. One of the best ways to do that is by keeping your message short. Why? Here are two reasons: 1) Visually it is more …
Why Coaches Need to Be Writing More Letters to Their Prospects
by Dan Christensen, Tudor Collegiate Strategies Writing letters. Buying stamps and envelopes. Sending messages through the postal service. Such an archaic form of communication. It certainly couldn’t be what recruits are looking for. They just want texts and social media. Right? Wrong! Yes, kids …
Writing Effective Recruiting Letters
by Dan Christensen, Tudor Collegiate Strategies Are letters even a thing anymore in recruiting? Aren’t kids just on their phones all day? Why would recruits even want a letter? Because it is different! And “different” is what stands out to your prospects. Letters are personal. They are physical. …
Making Your Mass Recruiting Message Sound More Personal
by Dan Christensen, Tudor Collegiate Strategies A dilemma that many coaches face: how to send first contact messages to a lot of recruits at once while still making them sounds personalized. Personalization is so important! The message not sounding personal is one of the top reasons recruits say …
How to Create 52 Weeks of Recruiting Content
As recruiters, we all know that email is a huge part of the process. At Dan Tudor’s National Collegiate Recruiting Conference this summer, he mentioned in his research that for recruits, email was their most preferred mode of communication. Email to them feels safe and it is easy to reply …