What do you want recruits to do with your recruiting message?
Ideally you want them to read it, absorb it, and respond to it.
One of the best ways to do that is by keeping your message short.
Why? Here are two reasons:
1) Visually it is more pleasing to your recruit’s eyes
You could have the most fantastic content in your message but if your recruits don’t bother to read it, it will have zero effectiveness.
When recruits read the first message a coach sends them, they tell us they only actually read about two thirds of it. And by the second message, if they decide to read it, they say they only read about one third of it.
Because they are getting a lot of long messages with big chunky paragraphs that they do not want to take the time to read in full.
Make sure your message is one that does get read in full because it is short and spaced out!
2) A short message creates curiosity
You want recruits to read your message and then respond to it. To get that response, recruits need to want to respond. One of the best ways to get a recruit to want to respond is to create curiosity.
If they want to know more, they’ll be more likely to take action!
In order for them to want to know more, there needs to be more to know. If your message seems to encompass a lot of information, the recruit might feel the whole story has been told. And so, what else is there for them to ask about? Nothing they can think of!
Keep it short and leave your recruits wanting to know more. That is a recipe for a super effective recruiting message!
Coaches who want to be trained to craft more effective recruiting messaging make Tudor University their foundation of understanding how this generation of recruit wants to be communicated with, and what they need to do to tell a better story. Click here to join your peers at the nation’s only online training program for college coaches.