by Bryan Mathews, Tudor Collegiate Strategies We know how important texting with prospects is within the process (some of us maybe a little too much? Email me to talk about that), but what is the most effective way to do so? Texting is certainly more of an art than a science, and every prospect is …
5 Consequences of Inconsistent Recruiting Communication
Your prospects have grown up using text messaging as one of the primary tools for communicating with their friends.That has certain consequences for you as a college coach who is recruiting this generation of prospects.Of all the mistakes you can make as a college coach engaged in that …
Expand Your Emojicabulary
by Ken Whittaker, Front RushI have a confession to make. I used to think emojis were useless. I didn’t get the point. When I made the switch from Android to iPhone (gasp!) in 2011, emojis were just gaining popularity. Some of you might remember that to even enable emojis on the iPhone, you had …
The Not-So-Surprising Reason Your Recruits Prefer Text Messages to Phone Calls
It's not that they "can't" talk, its just that they have plenty of reasons to text instead.Simple as that.I find that's challenging for many college coaches we get to work with closely on two fronts:There's a resistance to switch from phone calls to text-based communication from college …