by Bryan Mathews, Tudor Collegiate Strategies
We know how important texting with prospects is within the process (some of us maybe a little too much? Email me to talk about that), but what is the most effective way to do so?
Texting is certainly more of an art than a science, and every prospect is unique. As coaches we have to keep it professional, while also getting a point across, without losing their interest. Yikes.
Do I use complete sentences? Which is better “you” or “u”? What else should I abbreviate? Is my lingo even relevant? Did I laugh too much? How many emoji’s is too many?
Below are some texting cheats that college coaches have spoken to me about, either for clarity or reassurance.
Email me, email@example.com, to add any more that you have come across or experienced. A second edition of this conversation may be necessary!
rn – right now
tn – tonight
bet – (exclamation, informal) similar to OK, used to express assent, agreement, or acceptance.
Example: Coach – “Let me know what your mom says about visiting on Sat”
Prospect – “thanks Coach bet”
cappin – (verb) not telling the truth
Example: Coach – “your HS coach says he can still beat your score in that drill!”
Prospect – “lol he’s madd cappin Coach”
lmk – let me know
party horn/celebration emoji – joyous occasion
Example: Coach – “Congrats on getting accepted!”
Prospect – party horn emoji x 8
Bruh/bru/cuh – term of endearment, such as “man” or “bro”
Connecting with recruits – on their terms – is one of the critical aspects of successful recruiting, especially at the start of the process. Surprise your recruit by speaking their language when it comes to texting. It’ll pay off in the long run, Coach.
Want more direction on how to effectively connect and communicate with your new class of recruits? One of the inexpensive solutions we offer college coaches is our online certification and education program, Tudor University. It’s one of the most effective ways to gain the knowledge you need to effectively recruit your next class. Click here for all the details.