When we think of things that are perfect in our lives, its a pretty short list. Even something simple like finding clothes that fit just right can be a challenge, much less finding the "perfect" college to spend four years at as a student-athlete. To rise to the level of “perfection”, several …
40 Ways to Craft Better Recruiting Stories for Your Prospects
Not all will apply to you, but most of them will.Decide what your brand is all about. Define it. List three things you know your recruits don't care about. Stop talking about those things. Immediately. Every year, read two books about marketing, sales, communication or branding. Start …
Two Times More Persuasion Power With These Four Words
Interesting words and phrases that equal better results fascinate me.Years ago, we published our well known article about the power of "because", and coaches who have incorporated it into their recruiting language have seen big increases in their ability to get recruits to give them an answer to …
Should Coaches Recruit Prospects Who Don’t Love Them?
At some point during the recruiting process, coaches will try to figure out their recruit.How interested are they? What's their big key to picking a college?And, the inevitable question: "Does he or she love our program and our school?"Because as a coach, do you really want to recruit a …
The Little Known Power Paradox in College Recruiting
Dr. Dacher Keltner is a researcher that studies the science of emotions.His latest book, The Power Paradox, centers around how individuals acquire power, and how they can influence those around them.Since one of the primary jobs of a college recruiter is to be viewed as a trusted power by …