Although this post is technically about politics, I'm not going to get political.Even though all of our attitudes towards politics, and the candidates we're voting for, and the party we align with, is central to what you need to learn today.Here's what I'm getting at...Think about who …
Why You (and Your Recruits) Give In to the Fear Factor
Marketers know the rule.So do politicians, drug manufacturers, and companies that sell gold.We, the buying public, will make a buying decision based on the fear of something bad happening before we'll decide to do something based on the possibility of a good outcome.How often? Studies …
Why Recruiters Need to Look at Their Sliced Bread Differently
As we've started this new year, I'm observing an interesting paradox:I'm honored to get to work one-on-one with a selection of scrappy, never-say-die, highly intelligent coaches who are taking the approach that they can beat anybody - any coach, any program - for some of the top-tier recruits …
Donald Trump, Bernie Sanders, and Effective Recruiting as an Outsider
Politics offers some fascinating lessons for observant college coaches looking for lessons from the real world on how to effectively recruit their prospects.After all, what is Presidential campaigning if not recruiting a few million votes from your fellow countrymen and women?The …
How To Be the Best Recruiter in the Shark Tank
Ever watch the CNBC show, Shark Tank?It's one of my favorite television shows, along with The Profit. And just like the important recruiting lesson we gleaned from The Profit in a previous column, there's a fantastic example of how to lead a prospect through the recruiting decision making …