Although this post is technically about politics, I’m not going to get political.
Even though all of our attitudes towards politics, and the candidates we’re voting for, and the party we align with, is central to what you need to learn today.
Here’s what I’m getting at…
Think about who you’re voting for in this election. Take a second and list the reasons, be they logical or emotional, why you are voting for who you’re voting for. And think about the party you align yourself with – or, why you’ve chosen to remain independent.
Now, let me ask you a serious question: What would it take for someone to change your mind? I mean completely flip your way of thinking, and vote for the other side. (That’s right, the side you think is completely insane).
How hard would it be to do that? Is there any chance of that happening?
Yeah, I thought so.
Here’s the thing: That’s the same perspective your recruit will develop if you give them the chance.
In other words, once their mind is made up about who you are, what your program stands for, and how they feel about your campus, it’s going to be tough to change their mind.
- If your competitor suggests that you might be fired after this next season, or that you don’t take a personal interest in your players, before you get the chance to define yourself to your prospect first, it’s going to be tough to change his or her mind.
- If your competitor convinces your mutual recruit that you aren’t serious about winning, and that the department doesn’t invest as much in your program as their athletic department does, it’s going to be tough to change his or her mind.
- If your competitor spends time showing a prospect around their mediocre locker room, and you choose to avoid showing your prospect your own mediocre locker room, expect that competing coach to question aloud why you’re hiding something – and expect that it’s going to be tough after that to change his or her mind.
So obviously, it would make sense to 1) establish what is “true” before your competitor does, and then 2) continue to emphasize that so that any alternative message never gets a chance to overtake what you’ve established as true.
Sound subversive? Not really, actually. What we’ve learned in over the last decade of working with our clients around college sports is that your recruits are desperately searching for a story to believe in. They need to buy into an idea of what makes one college better than the other, just like we need to believe that we are voting for the candidate that is going to match-up the closest to our beliefs. If you aren’t actively “campaigning” with a specific story for your recruits, you leave open the possibility that your competitor will take advantage of that with a competing message.
This simple idea explains the majority of recruiting decisions that are made around the country, in every sport, every single year. And yet it also remains one of the most ignored facets of successful, consistent recruiting. Developing an ongoing message that achieves the goal of establishing a foundation for communication that sets the standard for what’s true, and what isn’t, should be one of the primary focuses for any organized recruiting coordinator and coach.
In a Presidential election, we’re a nation that’s split down the middle, with the winner hoping to garner just enough of the vote to eek out a win. In recruiting, it’s a landslide: The coach who establishes the truth first through an effective story will usually win handily.
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Or, take your recruiting strategy and messaging to the next level by letting us work one-on-one with you as a client. We’ll design a message plan and communication strategy that will increase responses, and get better players on campus sooner. Click here for more information, or contact Dan Tudor directly at email@example.com.