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Persuasion

Deadlines, Decision, Negotiating, Persuasion · February 10, 2020

The Benefits of Setting a Clear and Firm Deadline

by Dan Christensen, Tudor Collegiate Strategies Many coaches do not intentionally create a timeline for their recruiting process. Some concerns that cause them not to do so include:I don’t want to put pressure on my recruits to make a decision when they are not ready Every player is …

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Objections, Persuasion, Recruiting · February 10, 2020

The Broken Leg Question

       by Paul Nemetz-Carlson, Tudor Collegiate Strategies When prospects begin to ask for advice on selecting a college or university, they’re sure to run into someone outside of the college athletic world that presents them with a …

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E-Mail, Letters, Persuasion, Recruiting · January 14, 2020

How to Create 52 Weeks of Recruiting Content

As recruiters, we all know that email is a huge part of the process.  At Dan Tudor’s National Collegiate Recruiting Conference this summer, he mentioned in his research that for recruits, email was their most preferred mode of communication.  Email to them feels safe and it is easy to reply …

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Persuasion · October 15, 2019

Getting Your Prospects to Choose You Over the Competition

Having eaten my share of airport restaurants breakfasts over the last two decades, allow me to make an observation: There isn’t anything remarkable out any of them. In some respects, that’s fine, because you’re usually eating an airport breakfast in between flights, or during a delay. There isn’t …

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Branding, Persuasion, Sales Basics · September 2, 2019

Letting the Competition Control Your Recruiting Narrative

You invite a competing coach to campus to lead one of your facility tours.As he does, he points out the cracks in the ceiling, details the fact that it hasn't been updated in over a decade, and the points out the weird musty smell in the air. After that, he takes your recruits over towards the …

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