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Psychology

Admissions, Effective Questioning, Psychology, Strategy · January 12, 2021

Are You Getting The Whole Truth?

By Jeremy Tiers, Director of Admissions Services3 minute readDuring a conversation I had last week with a Director of Admissions the topic of lying came up. Specifically she asked me if I believe prospective students (as well as some parents) don’t always tell admissions counselors the …

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Admissions, Fear, Psychology, Storytelling, Strategy · September 15, 2020

They’re Scared! Ask Them About That

By Jeremy Tiers, Director of Admissions Services Fact – Every prospective student regardless of where they’re at in their college search is scared, nervous, or worried about something. For many, according to our ongoing focus group research, it’s actually multiple things. And those fears …

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Admissions, Increasing Engagement, Personalization, Phone Calls, Psychology, Virtual Events · August 25, 2020

Understand These 7 Things About Prospective Students

By Jeremy Tiers, Director of Admissions Services  Students choosing their college (or even where they’re going to apply) because of a boyfriend, girlfriend, the food, the weather, or the size of the dorm rooms might seem completely ridiculous to you. I get it, but it’s going to continue to …

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Admissions, Building Trust, Increasing Engagement, Psychology, Sales Basics · June 30, 2020

The Importance of Context, and How to Give It

By Jeremy Tiers, Director of Admissions Services    Too often colleges and universities don’t give prospective students and parents enough context when sharing different parts of their school’s story and value proposition.How often have you heard something like, “We have professors that …

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Admissions, Fear, Psychology · March 31, 2020

Ask Them About This ASAP

By Jeremy Tiers, Director of Admissions Services    Over the past two weeks I’ve done a lot of FaceTime and Zoom calls with college admission professionals at every level. As you might imagine, a lot of different fears, worries, and concerns have been shared with me.Every prospective …

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