By Jeremy Tiers, Director of Admissions ServicesDuring my travels this month, I’ve heard from a number of admissions counselors who are trying to figure out how to best connect with today’s teenage prospect. Everyone wants a competitive edge as they begin to build relationships with this next …
What Are You Doing About Your Prospects’ Discovery Fatigue?
By Jeremy Tiers, Director of Admissions ServicesAccording to some studies, the average human attention span is approximately 8 seconds.When social media apps like Facebook, Twitter, Instagram and Snapchat were first launched many people just couldn’t get enough. There was non-stop …
Student Recruitment Tiebreakers
By Jeremy Tiers, Director of Admissions ServicesIt’s that time of year again…you know, the time when students take to social media and share how stressed and confused they are about making a college decision. One student even joked on Twitter this past weekend, “I give up I think I'll make my …
Starbucks and the Bias Your Prospect Has Against You
By Jeremy Tiers, Director of Admissions ServicesDo you like Starbucks? If you’re a frequent reader of my newsletter you know I’m really fond of the coffeehouse chain…in fact, it just so happens that I’m writing this article from my local Starbucks store.I started drinking their coffee in my …