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Psychology

Admissions, Consistency, Conversion and Yield, Psychology · November 13, 2018

How to Persuade Them Through Small Wins

By Jeremy Tiers, Director of Admissions Services  It’s important to take your time and lead prospective students through the process of understanding all the different reasons why they should want to choose your school over the other colleges on their list.That involves persuasion and …

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Admissions, E-Mail, Letters, Psychology · June 5, 2018

What Are You Doing About This?

By Jeremy Tiers, Director of Admissions Services  You probably know this but it bears repeating – the average attention span is now eight seconds long. To give you context, according to some studies, that’s less than the nine-second attention span of your average goldfish.The 2018 …

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Admissions, Conversion and Yield, Psychology, Sales Basics · December 19, 2017

Something Different That I Need You to Read

by Jeremy Tiers, Director of Admissions Services      It’s 11:53pm EST on Thursday night and I just pulled out my MacBook in-flight on my way home to Indianapolis.You won’t read this article for a few days but I just can’t get these thoughts out of my mind, so I’m going to start …

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Admissions, Creative Approaches, Psychology · November 21, 2017

It Doesn’t Always Make Sense

by Jeremy Tiers, Director of Admissions Services      Most of us use logic when we make decisions.I think I’m a pretty rational guy, except when it comes to my inexplicable love for Starbucks coffee. It’s my drink of choice when I’m on the road working with clients or leading an …

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Admissions, Psychology, Sales Basics · October 3, 2017

Are You Helping Them Make the Connection?

By Jeremy Tiers, Director of Admissions ServicesStorytelling is one of the first topics I discuss when I lead a training workshop for an admissions staff or a group of tour guides.Everyone has a story, and everything can be a story.Stories persuade people and they can also help you …

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