To answer that question, you really need to think of yourself as a box of Fruit Loops. Specifically, the packaging that the cereal comes in.Ever thought about how you "package" your program?As a serious college recruiter, you should.The reason is simple: We all want to know what’s …
How Old School Recruiters Can Still Win Prospects
For all of the college coaches that are Tweeting, using Facebook to promote their team, using tools like Front Rush to communicate with recruits or NCSA Athletic Recruiting to find new prospects that have verified information and streaming video, there are lots of others who are keeping it “old …
Asking for the Commitment Without Really Asking for the Commitment
I remember it well: Sitting in one of those annoying small little offices on the floor of a car dealership.An impromptu weekend test drive at the request of my wife many years ago had now turned into a three hour odyssey into the depths of everything that is mind-numbing about …
What Coaches Can Learn From the Amazing Life of Steve Jobs
Steve Jobs' death brought an end to the amazing life of a man destined to go down as one of the most incredible innovators of our time.He is also someone who developed principles that every college coach should try to learn from, and put to use in their program.Here is a list of Steve Jobs' …
The Importance of “Passion” vs. “Pressure” in Recruiting
There's a big, big difference.And quite honestly, most college coaches get it wrong.When you're trying to close a recruit, and get them to commit to your program, one of the worst things to do is to give them the feeling that they are being "pressured". Pressure might lead to an initial …