Why do negative political ads seem to be the only advertising we see during an election?Because they work.It's as simple as that, really. Candidates and campaigns may start out positive and hopeful, but at some point, they and those who support them go negative. It's an American political …
The Importance of “Passion” vs. “Pressure” in Recruiting
There's a big, big difference.And quite honestly, most college coaches get it wrong.When you're trying to close a recruit, and get them to commit to your program, one of the worst things to do is to give them the feeling that they are being "pressured". Pressure might lead to an initial …
A Defense for Negative Recruiting When Bad News Hits
Like thousands of other people around the country, I was saddened to hear University of Tennessee women's basketball coaching legend Pat Summitt announce health issues that she has started to battle.It's rare that someone in any profession - certainly in college coaching - that an individual has …
Straight Talk on Negative Recruiting
We expect negativity in political campaigns.Political pundits decry the use of negative ads in political races. Most of us hate the junk mail that we get during elections, and we can't wait until all the political ads stop cluttering the TV airwaves.So, why in the world do politicians …