The dust has settled, and the new NCAA rules for 2012 are in place.And with new rules come new opportunities: In Division II, coaches now have more time to contact recruits and a variety of new ways to reach them - text messaging, social networks and even message boards. In Division III, text …
Five Phone Call Strategies Working for Smart College Recruiters
In this age of prospects friending you on Facebook, or following you on Twitter, it's good to know that most of what you're going to be doing to solidify the relationships you've nurtured up to this point will be done over the phone.The interesting irony of that fact, of course, is that it's …
Why We All Pay Attention to Oregon’s Cool, New Football Helmets
"Dang, this is really their face mask?" said an admiring Wisconsin center Peter Konz this past weekend, as his team was preparing to face the Oregon Ducks in the Rose Bowl played yesterday."I'm going to have like metallic stains on my jersey. Wow. That's pretty cool, though."Yes, the Oregon …
Should You Use Assimilation or Differentiation with Your Next Prospect?
All of us have the need to be included in a group.Your prospects are no different.It all goes back to our primary need for two basic psychological drives: Assimilation and differentiation.Assimilation is our basic longing to be included in a group, while differentiation is the pleasure …
Your Recruiting Strategy: Horse Race or Beauty Pageant?
One of our clients called a couple of weeks ago, and she was worried.A couple of her new recruits hadn't responded to her first two emails and was wondering if we needed to highlight more of the things her Division I college had to offer their students and athletes."I'm worried if we don't …