At some point each year, coaching staffs sit down and evaluate the effectiveness of their recruiting campaigns that they are either in the midst of, or have just completed.At the core of the questions most staffs ending up asking themselves is this: "How can our recruiting campaigns be …
Understanding What Your Prospects Are Really Thinking
Let me start with telling you something you probably (hopefully) already know:Your prospects think differently than you do. I point this out because a surprising number of coaches that I talk to don’t realize it, and it’s killing their chances at being effective recruiters.As a college …
Strategies for Going Up Against Big-Name Competitors
In a society that looks to brands like Apple, Starbucks, or Lexus to give us meaning in life, we shouldn't really be surprised that this generation of prospects are looking for the same feeling in the college that they end up choosing.To put it simply, big name colleges find it easier to get the …
Cementing Your Prospect Relationship Using This Tested Technique
There’s a great deal of psychology that the professional business world uses daily in their interactions with their prospects and clients. As a college sports recruiter, you can (and should) use the same kind of techniques to solidify your relationship with your athletic prospects.One such …
The Fear of Loss, and It’s Impact On Your Prospect
The saying "You don't know what you have until it's gone" comes to mind when I talk about the fear of loss.And just as the saying suggests - that there is an added appreciation of something once you don't have it any longer - there is could be a valuable benefit to you by implementing the "fear …