Every year, we observe slight changes in the way student-athletes communicate with coach, narrow their final choices, evaluate coaches on campus visits, and reach final decisions.This year is no different.And yet, there are big differences.So, as we look at doing focus group surveys with …
They Decide With Their Heart, Justify With Their Head
I'm talking about your recruits, Coach.In over a decade of research, focus groups, and personal recruiting stories, that's the conclusion I've come to. Your prospects aren't making logical decisions; they're making illogical, emotional decisions, and then justifying that decision with just …
What Coaches Should Do to Make a Better Recruiting Argument
And make no mistake, every time you recruit an athlete, you're making an argument: You make an argument as to why they should pay the tuition at your school so that they can play for you. You make an argument that your style of play is better than other options they might be …
Why You (and Your Recruits) Give In to the Fear Factor
Marketers know the rule.So do politicians, drug manufacturers, and companies that sell gold.We, the buying public, will make a buying decision based on the fear of something bad happening before we'll decide to do something based on the possibility of a good outcome.How often? Studies …
Why College Coaches Need to Search Out the “No”
No doubt about it, the primary focus of a college recruiter is to get the "yes" from one of their prospects.When you get a yes, it's one more piece of the puzzle in place: A piece that either keeps the dynasty rolling, or gets you one step closer to building that winner.It's all about the …