by Mandy Green, University of South DakotaCoaching your team and developing leadership starts with having a vision statement, then developing a plan to achieve it. That's the starting point for every business that wants to be successful, and it's a must for college coaches who want to build a …
Creating Your Own Prospect Loyalty Program
Want an interesting view on creating momentum for your program, and the prospects that you are recruiting?Think about this:A car wash ran a loyalty program. Similar to the one that Subway used to run for people like Jared, who loved their sandwiches.For every car wash you paid for, you …
Creative Topics to Get Your Prospects Talking
So there I was, facing an audience of college students on the campus of one of our clients. I was part of a panel that had been invited to talk about careers in the sports world, and it was a great opportunity to be reminded about how to talk to this generation of student-athlete.After the …
Should You Use Assimilation or Differentiation with Your Next Prospect?
All of us have the need to be included in a group.Your prospects are no different.It all goes back to our primary need for two basic psychological drives: Assimilation and differentiation.Assimilation is our basic longing to be included in a group, while differentiation is the pleasure …
Your Recruiting Strategy: Horse Race or Beauty Pageant?
One of our clients called a couple of weeks ago, and she was worried.A couple of her new recruits hadn't responded to her first two emails and was wondering if we needed to highlight more of the things her Division I college had to offer their students and athletes."I'm worried if we don't …