This article is really all about a video made my the Harvard University baseball team that has logged over 13,000,000 views on YouTube, but we'll get to that in a moment...Let me address the big picture first: College coaches are constantly trying to come up with an elaborate strategy to …
Irrational Recruiting Decisions Made by Recruits (and College Coaches)
It's the thing that drives recruiters absolutely crazy when it comes to understanding how teenage athletes make their final decisions.Most of the time, they make irrational final decisions.This past year it seems like I've seen more examples than ever of that in our ongoing work with college …
5 Ways to Make Your Recruiting Surplus Scarce
Sounds contradictory, right?How do you have a "scarce" surplus?Marketing guru and best selling author Seth Godin outlines a great example that many of us who are old enough to remember rotary dial telephones and having to get up to turn the knob on the television when we wanted to change the …
Are You Proving That You Care More Than Other Coaches?
What's your answer to that question, Coach? Because more and more, what you do during the next few weeks is going to determine whether or not you get those prospects.Late Winter and early Spring, for many coaches, is sit-by-the-phone-and-sweat-it-out time. For many coaches who aren't able …
Why Your Recruiting Message Needs More Verbs, Less Adjectives
One of the concepts we'll be talking about at the upcoming National Collegiate Recruiting Conference is the right way, and the wrong way, to communicate with this generation of recruits.And a lot of what separates a successful message from one that gets ignored revolves around the way you as a …