Best selling author and marketing guru Seth Godin makes a great point about the way we approach things in life, and it has a lot of application to the job set before you as a college coach in recruiting this next generation of athlete."When you work with anticipation", says Godin, "you will …
What Presidential Debates Can Teach You About Effective Recruiting
Political junkies and undecided voters aren't the only ones who should be watching political debates.College coaches can learn valuable lessons from what they see during campaign season, especially when we're talking about what to do (and not do) while you are campaigning for your recruit's vote. …
The “SW-9 Formula” for Recruiting Success – Part Two
by John Brubaker, Author and Performance ConsultantTwo weeks ago we published the first part of this article. Here is a quick look at Part 1 and the first 4 steps of implementing the SW-9 Formula for selling yourself to your recruits:Whether you realize or not, as a recruiter you are in …
Strategies for Going Up Against Big-Name Competitors
In a society that looks to brands like Apple, Starbucks, or Lexus to give us meaning in life, we shouldn't really be surprised that this generation of prospects are looking for the same feeling in the college that they end up choosing.To put it simply, big name colleges find it easier to get the …
3 Keys to Effectively Handling Your “B” Recruits
Much of a coaching staff's attention is centered around bringing in as many top caliber "A" recruits as possible.It's the "A" recruits that grab headlines.It's the "A" recruits that propel a team to win championships.It's the "A" recruits that make it fun to be a college coach.But we …