The headline you can take away from the Super Bowl between the Seattle Seahawks and the Denver Broncos was how Seattle's defense managed to shut-down the Broncos high flying offense, leading to one of the biggest championship routs in the history of the big game.It wasn't through brute force. …
Anticipation (and How to Use It In Recruiting)
The night of Christmas Eve, lots of little kids are full of anticipation.The thought of toys under the tree, some extra sugar in their bellies, and just the overall fun and excitement of what the holidays brings is almost too much for them to handle. If you doubt me, I'll let you talk to the …
The Incredible Value of Repetition in Your Recruiting Message
Somewhere on the bottle of shampoo you have in your shower, there is a tried and true line of instruction that was developed decades ago as a way to get consumers to run out of the product sooner, thereby raising profits through the corresponding increased shampoo sales."Lather, rinse, …
11 Things You Need to Do Now That the NCAA Has Put Recruiting Reform on Hold
As has happened before, the NCAA has slammed on the breaks and skidded off to the shoulder of the road right before taking the proverbial exit towards recruiting communication reform.The proposed rules would have allowed a greater variety of contact over longer periods of time, starting sooner. …
Getting Recruits to Drink Your Outrageously Expensive Bottled Water
If you're a college recruiter who is regularly trying to overcome the cost of your college with your prospect, I give you the $7.50 bottle of water.When I checked into my hotel room, there is was...waiting for me (and my wallet).I am old enough to remember when bottled water was a novelty. In …