Following our previous story from a coach involving silly string and recruiting, another D1 coach added his own story. We did a workshop for their athletic program two years ago, and it's good to see that a good number of the principles we laid out for their staff are being put to use: "A great …
What Yogurt Can Teach You About Creative Recruiting
The next time you open up a carton of yogurt, pay attention to how you feel.There are some direct applications to your feelings at that moment and more effective recruiting as a college coach.Let me back up a little...According to a study by Dr. A.K. Pradeep, when researchers asked …
How to Beat Margaret McCaffery’s Apple Cobbler
Haven't heard of Margaret McCaffery or her apple cobbler with caramel sauce?Don't feel bad. Neither had I until I read this week's Sports Illustrated, which featured this year's college basketball previews.And right there on page 97 is the story of Margaret's apple cobbler, the secret …
One Word That Gets Your Prospect to Act
Words are powerful.When you create great recruiting messages, the right words - at the right time - can make the difference between a great response and a lackluster response from your prospect list.This much we know: A truly persuasive coach can be a recruiting force that's tough to …