Here’s the shocking truth about the letters and emails you’re writing:They might be missing their most effective ending.That ending?Your “P.S.”Adding a P.S. statement after your main text is one of the most effective selling techniques any coach, at any level, can start implementing …
What Are Prospects Seeing When They Look at YOUR Program?
To answer that question, you really need to think of yourself as a box of Fruit Loops. Specifically, the packaging that the cereal comes in.Ever thought about how you "package" your program?As a serious college recruiter, you should.The reason is simple: We all want to know what’s …
The Value of Being First in Recruiting
Will Ferrell's character Ricky Bobby said it best in the movie "Talladega Nights":"If you ain't first, you're last."O.K., so maybe we won't go to that ridiculous extreme. However, when it comes to recruiting, we're finding that being first is a huge advantage for the college coaches who can …
The Importance of “Passion” vs. “Pressure” in Recruiting
There's a big, big difference.And quite honestly, most college coaches get it wrong.When you're trying to close a recruit, and get them to commit to your program, one of the worst things to do is to give them the feeling that they are being "pressured". Pressure might lead to an initial …
A Defense for Negative Recruiting When Bad News Hits
Like thousands of other people around the country, I was saddened to hear University of Tennessee women's basketball coaching legend Pat Summitt announce health issues that she has started to battle.It's rare that someone in any profession - certainly in college coaching - that an individual has …