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Conversion and Yield

Admissions, Closing, Conversion and Yield, Personalization, Sales Basics, Standing Out, Strategy · January 3, 2023

Are You Doing This Enough?

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readI continue to find that too often colleges and universities don’t give prospective students and their parents (at all stages) enough of this when sharing different things about their student experience and value …

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Admissions, Conversion and Yield, Effective Questioning · December 6, 2022

5 Questions You Should Ask Your Admitted Students

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readOne of the biggest things I continue to emphasize to admissions counselors and leaders is the need to consistently ask different groups of prospective students (in-person, in emails, texts, and on the phone or video …

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Admissions, Conversion and Yield, E-Mail, Increasing Engagement · September 20, 2022

A Mistake I Keep Seeing In Communications

By Ethan Penland, Director of Admissions Services2 minute readDuring the fall each year I love the influx of prospective student communications that come to my inbox. As a “stealth inquiry” for many schools, I get the opportunity to read and see what new campaigns are being created to …

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Admissions, Conversion and Yield, Strategy · May 10, 2022

How To Effectively Recruit Those Late Seniors

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readWhat if you only have a month or two to convince those new inquiries that your school is the right fit?While your approach needs a little tweaking, a lot of the same traditional tactics that we teach admissions …

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Admissions, Conversion and Yield, Decision Time · April 26, 2022

Worried About May 1? Try This

By Ethan Penland, Director of Admissions Services3 minute readWhile everyone is looking forward to the start of May, admissions and enrollment leaders tend to have a different perspective about this time of year. I remember those worrisome feelings and thoughts as I would run my …

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