Most college recruiters make great efforts to tell their recruits to commit to them.Today, I'm going to show you that you might be taking the wrong approach with your prospects by doing that.And there's science to back-up what I'm about to reveal to you.It has to do with the very subtle …
Do Parent Emotions Trump Your Prospect’s Emotions?
Ward and June Cleaver never seemed to show much emotion when they were solving 1950's TV family problems. Today, parents wear their emotions on their sleeves a lot more often.Most of us, in fact, make emotional buying decisions on a daily basis. The parents of your recruits, included.A cup …
Changing Their Worldview of You and Your Program
There's a challenge for many college coaches, and it's a big one.You need to change the worldview of your prospect.Think about that for a second...that's an amazing challenge! As if your job as a college recruiter wasn't challenging enough, not finding a way to change how your recruit …
Creating the Right “Beat” for Your Recruits
Ever listen to a song and start tapping your foot to the tune...even though you've never heard it before?It's probably because its using a beat that's been used before in other songs. Dozens and dozens and dozens of other songs you've listened to in your life, and have probably forgotten …
More Ideas on Incorporating Headlines Into Your Recruiting Message
If you believe that the principle of using headlines in your recruiting message makes sense, but you don't know how exactly you'd incorporate those concepts into your letters and emails, I wanted to pass along some ideas to help you get started:Make your headline ask a question or promise …