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Sales Basics

Money, Sales Basics · May 26, 2020

Why It’s Vital to Talk Money with Your Prospects Now

We tend to do our best to avoid having difficult conversations in our daily lives.Nobody wants to confront a co-worker, admit a mistake to a friend, or even ask their boss for a raise. All of those examples have the built-in risk of escalating the conversation into a fight or misunderstanding, …

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Planning, Recruiting, Sales Basics, Technique · April 14, 2020

When YOU Aren’t Ready to Commit to Your Prospect

by Dan Christensen, Tudor Collegiate Strategies Most coaches want to figure out how to get top recruits to commit to their programs. But, there is another predicament that most coaches face with recruits that are not at the top of their list, and the coach still has their foot on the brakes when …

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Effective Questioning, Persuasion, Psychology, Recruiting, Sales Basics · March 9, 2020

Prospect Interest – Without Action – Is a Red Flag

Time and time again, coaches hear athletes talk about the actions they're going to be taking as the recruiting process moves forward.They seem excited, and why not? You're another college coach who just reached out and heaped praise on them for how well they're doing in their sport, and are …

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Psychology, Sales Basics · January 19, 2020

How to Get Your Prospect to “Stay the Course”

There's a great deal of psychology that sales professionals use daily in their interactions with their prospects and clients.  As a college sports recruiter, you can (and should) use the same kind of techniques to solidify your relationship with your athletic prospects.One such technique is what …

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Branding, Persuasion, Sales Basics · September 2, 2019

Letting the Competition Control Your Recruiting Narrative

You invite a competing coach to campus to lead one of your facility tours.As he does, he points out the cracks in the ceiling, details the fact that it hasn't been updated in over a decade, and the points out the weird musty smell in the air. After that, he takes your recruits over towards the …

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