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Sales Basics

Sales Basics, Strategy · August 6, 2019

Top 5 Mistakes Coaches Make in Early Recruiting Communication

Scouting enough prospects? Check.Got your first message out to your top targets? Check.Approached them with the right message at the right time to maximize your chances of actually moving them from "mildly interested" to "engaged and communicating with you"?Uh, maybe not so much.The …

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Recruiting, Sales Basics, Technique · July 1, 2019

The Goal Should Be a Conversation, Not a Commitment

     College coaches are, by nature, an impatient, process-oriented group.You find new athletes you want to recruit, put them on your list, begin tracking communication with their prospects, and make every effort to secure a campus visit as soon as …

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Creative Approaches, Sales Basics, Strategy · January 21, 2019

Bird Box Recruiting

Of course, I'm referencing the hit Netflix suspense movie.Quick plot overview: Sandra Bullock is trying to escape a mysterious force that causes anyone who see's it to die. So, to escape it, she and her children attempt to escape it's presence by blindfolding themselves as they maneuver through …

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Creative Approaches, Sales Basics, Story · November 5, 2018

Telling a Recruit Story About What You’re Not

More college coaches, athletic departments, and admissions departments need to do what the state of Nebraska is doing.They're owning who they are (or at least who many of think they are).It's their new national ad campaign promoting their state by stating a warning: "Honestly, it's not for …

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Sales Basics · October 30, 2018

A Comprehensive Social Media Checklist for College Coaches

by Mandy Green, Busy Coach Coach, you know that having a presence on social media is an important communication tool for this generation of recruits.  Especially for those coaches that must deal with the new rule changes and are now not able to recruit so young, social media will be a huge tool you …

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