Let me ask if you see yourself having this problem:You’re talking to a prospect for the second or third time, and you’re getting the feeling like they might be the perfect fit for your program.They’ve taken an unofficial visit. They’re friends on Facebook with a few of your players. …
Creating the Right “Beat” for Your Recruits
Ever listen to a song and start tapping your foot to the tune...even though you've never heard it before?It's probably because its using a beat that's been used before in other songs. Dozens and dozens and dozens of other songs you've listened to in your life, and have probably forgotten …
How to (Successfully) Play the Waiting Game
There's almost an art to it, isn't there?They've taken their visit. You've made your offer.They've turned in their application. You're crossing your fingers.And now you wait.And wait, and wait.How is there an "art" to it all? Because if you don't successfully play the "waiting …
The 5 Best Practices for Social Media in College Sports (Part Two)
by Mark Drosos, Lodestone Social MediaIn Part One of The 5 Best Practices of Social Media for Sports we discussed the shift in the way fans engage with your team and consume content in today’s socially connected world. We also reviewed how major sports brands are shifting their marketing budgets …
The First 5 Steps to Telling Your Story
Whenever we go to lead one of our On-Campus Workshops for a college coach or athletic director, a big part of our job is helping them to develop their "story".I think effective stories are vital to the recruiting process. And by the way, when I say "story", I’m not talking about something that …