Ever been in a pie eating contest?Neither had I.But one day, while minding my business on a family trip to the beautiful central coast of California, I got roped into entering the annual 4th of July pie eating contest in Cambria, California.I won't get into too many of the messy …
Do Parent Emotions Trump Your Prospect’s Emotions?
Ward and June Cleaver never seemed to show much emotion when they were solving 1950's TV family problems. Today, parents wear their emotions on their sleeves a lot more often.Most of us, in fact, make emotional buying decisions on a daily basis. The parents of your recruits, included.A cup …
How to Use Headlines to Keep Your Prospect’s Attention
In the give-it-to-me-quick-just-the-facts world that we (and your prospects) live in, what and how you communicate is crucial.Think about it: How easy it to tune something out that isn't worded just the way we want it? Or skip reading something that isn't easy to read visually?Most …
Warning: Beware of Summer Prospect Visits to Campus
I'm an optimist by nature...a "glass-is-half-full" kind of guy.So when I was asked recently by a coach we are working with for my opinion on having a top recruit visit their campus during the Summer, my inclination was to put a positive spin on the possibilities. At least the coach is getting …
Twitter as a Media Tool for College Coaches
by Mark Drosos, Lodestone Social MediaThe media business has been turned on its ear.With major newspapers failing, TV viewership is shrinking and the introduction of social media platforms every major media outlet, reporter, blogger, radio station and more have flocked to Twitter looking for …