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Sales Basics

Closing, Parents, Sales Basics · February 7, 2011

Where Should You “Ask for the Sale”?

When I was getting ready to ask my smokin' hot wife Teresa to marry me 19 years and 10 months ago, it took weeks of planning.It was going to happen at the beach.  It was going to happen at the end of the day at sunset.  And I was going to ask her at a peak overlooking the Pacific ocean, the same …

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Sales Basics · February 7, 2011

Should Coaches Buy the New Verizon iPhone?

by Sean Devlin, Front RushIn our view, this whole thing with Verizon carrying the iPhone is, in fact, a big deal.  No doubt about it.And since more and more college coaches are using their web-enabled phones to do their job away from the office, and because it is going to be hitting shelves …

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Lodestone Social Media, Sales Basics, Technology · January 31, 2011

The 5 Best Practices for Social Media in College Sports

by Mark Drosos, Lodestone Social MediaSocial media has created a monumental shift is the way people consume content and engage with your team. It has made some traditional methods of marketing obsolete.In 2010, Facebook topped Google for weekly traffic in the U.S. and a study found that 1/3 …

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Sales Basics · January 24, 2011

The Lost Art of Managing Your Prospect’s Expectations

It really is a lost art, you know.Very few college coaches, I find, can actually do an effective job of managing their prospect's expectations during the recruiting process.  And to be candid, this is an article that I feel somewhat unqualified to write; I'm not completely sure that I would do a …

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Sales Basics · January 3, 2011

A Dime, A Surprise, and Your Recruit

Many times, college coaches aim for the big "WOW!" with their recruits.But what if you didn't need to do that?  What if something small and simple had the same impact as that big moment that you might be trying to pull-off with your recruit?Science has some good news for you, …

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