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Sales Basics

E-Mail, Letters, Sales Basics, Technique · November 15, 2010

Using Headlines to Captivate Your Prospect

Is it possible to get a prospect to read a LOT of information about your program and school?Maybe...if you have a headline like the one I found while tumbing through a magazine on an airplane earlier this week.Here it is:The headline is brilliant:  "It is against international law to …

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Sales Basics · November 8, 2010

Killing Time-Sucking Vampires in Your Office

by Sean Devlin, Front RushSo we recently went through the process of finding a new office...We essentially outgrew our old space because of new hires and needed something much larger.  At first, it was exciting and fun to check out new digs, brainstorm ideas, check out office furniture …

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Sales Basics · November 8, 2010

One Way to Build Trust with Your Prospects

Ever try bungee jumping?I haven't.  I've seen it done plenty of times, but I've never ventured up onto that platform high up in the air, strapped on the bungee cord, and jumped.  I've seen plenty of other people do it and live to tell about it, but even though I've seen it work I'm not ready to …

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Negative Recruiting, Sales Basics, Strategy · November 2, 2010

Straight Talk on Negative Recruiting

We expect negativity in political campaigns.Political pundits decry the use of negative ads in political races.  Most of us hate the junk mail that we get during elections, and we can't wait until all the political ads stop cluttering the TV airwaves.So, why in the world do politicians …

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Sales Basics · October 24, 2010

Two High Risk Computer Security Mistakes College Coaches Are Making

by Sean Devlin, Front RushJust recently in the news we read of a professor from Umea University in Northern Sweden who had his laptop stolen. Its not the price to replace the laptop that concerned him, but rather the 10 years work of work that he had saved on it.What makes the story …

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