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Sales Basics

Sales Basics · October 11, 2010

Sneak Peek at the 2010 National Collegiate Recruiting Conference DVD!

NCRC 2010 DVD Preview.Coaches from around the country are finding out what we talked about at the 2010 National Collegiate Recruiting Conference in Chicago.How are they doing that?  They've ordered the complete 3-DVD set of the entire conference, along with the free conference notes workbook …

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Sales Basics · October 11, 2010

How to Reel-In More Prospects to Your Campus

There's an interesting trend we've uncovered over the past year, and I wanted to share it with you today.It involves your prospect, and what may be keeping them from taking you up on your invitation to come to campus.Here's what you need to know...Over the course of several dozen …

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Language, Sales Basics · September 27, 2010

4 Ways to Pump Some Life Into Your Recruiting Message

Words mean things.It's a simple mantra, but often overlooked even by experienced recruiters.Why does it matter?  Because the first chance you have to get a recruit's attention - whether you are a Division I coach who has a program in the national spotlight, or a coach from a small Division …

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Sales Basics · September 22, 2010

Our Client’s Recruiting Cup Runneth Over

We like it when our clients win.But for one of our Division I coaches, it's almost not a fair fight.  She follows our strategies, and just sent me this note via email:"We had a recruit come on her visit the day of my birthday.  Well, the seniors decided it would be funny if all 8 of them had …

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Sales Basics · September 20, 2010

What Facts Do Your Recruits Really Care About?

You throw them around all the time.You use them to sell your college, and you use them to combat a competitor's advances.Facts.  We're talking about facts.But which facts are worth talking about, and which ones just take up space in your messages our to your prospects?  Moreover, what …

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