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Creative Approaches

Creative Approaches, Negotiating, Objections, Planning, Recruiting, Sales Basics · October 19, 2015

The Customer ISN’T Always Right (and Neither Are Your Recruits)

It was a revolutionary idea back in 1909.Harry Selfridge, an American entrepreneur who began Selfridge's Department Store in London at the turn of the century, coined the phrase - and the philosophy - that "the customer is always right."  It was meant to reassure retail shoppers at the time that …

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Coaching Life, Creative Approaches · October 15, 2015

Coach Like A Martian

by Mike Davenport, CoachingSportsToday.comI love going to the movies — the theater, the previews, the healthy eating ?On Sunday, my youngest and I went to see a beauty — The Martian.I’m won’t tell you how great it is, or “My God, you’ve got to see it!”But I will tell you that the …

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Creative Approaches, Persuasion, Strategy · August 31, 2015

Donald Trump, Bernie Sanders, and Effective Recruiting as an Outsider

Politics offers some fascinating lessons for observant college coaches looking for lessons from the real world on how to effectively recruit their prospects.After all, what is Presidential campaigning if not recruiting a few million votes from your fellow countrymen and women?The …

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Creative Approaches, Sales Basics · July 13, 2015

The Big Recruiting Lesson From Online Dating

In the beginning, there was Match.com.And lo, after many years, Match.com begot eHarmony.But not satisfied with the mass market nature of online dating, the people looking for love started looking for niche dating websites. And that begat websites like ChristianMingle.com and …

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Creative Approaches · June 1, 2015

They Don’t Care About You Until They Know Who You Are

They don't care about you.Until, that is, they know who you are.You might have the best facility, you might be the nicest coach, and a degree from your school might send your prospect out into the world as the best prepared college graduate on the planet.But if they don't know you, they …

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