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Strategy

Admissions, Increasing Engagement, Psychology, Sales Basics, Strategy · August 3, 2021

Stop Saying These Three Words

By Jeremy Tiers, Senior Director of Admissions Services2 minute readConsidering how hard it is to get and keep the attention of young people these days it’s important to know which phrases and words to avoid.There are three words in particular that a lot of admissions counselors, …

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Admissions, Effective Questioning, Objections, Strategy · June 8, 2021

Watch Out For These Two Things

By Jeremy Tiers, Director of Admissions Services3 minute readIn eight years of studying how students make their college decisions, and how to influence those decisions, we’ve seen two opinions that are becoming harder and harder to change when it comes to a student’s mindset.I’m …

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Admissions, Creative Approaches, Increasing Engagement, Psychology, Strategy · March 16, 2021

Advice If Students Aren’t Responding

By Jeremy Tiers, Senior Director of Admissions Services3 minute readOne of the biggest questions I’ve been getting from my newsletter community the past few weeks has to do with inquiries and prospects who haven’t responded or taken action despite numerous emails, texts, and phone …

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Admissions, Conversion and Yield, Decision Time, Strategy · March 2, 2021

Don’t Forget To Talk About These 4 Things

By Jeremy Tiers, Director of Admissions Services3 minute readCollege and universities love to share all kinds of facts and figures when they communicate with prospective students.The problem with that strategy is, facts tell and stories and feelings sell.To be clear, I’m not …

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Admissions, Creative Approaches, Effective Questioning, Objections, Standing Out, Strategy · February 16, 2021

Don’t Miss This Important Communication Tip

By Jeremy Tiers, Director of Admissions Services2 minute readOne of the biggest things I’ve talked about over the years is the importance of asking students (as well as parents and family members) direct and intentional questions. This should happen regularly during all stages of the …

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