By Jeremy Tiers, Director of Admissions Services How would prospective students and parents describe the interactions they have with you and your campus community, as well as the emails, letters, and other communications that make up your enrollment communications plan? What do you think …
What Now?? How to Handle Today’s New Normal
By Jeremy Tiers, Director of Admissions Services The past seven days feel like a blur, don’t they?Since the middle of last week, I’ve been emailing, texting, tweeting, and talking back and forth with clients and other college admissions leaders about the coronavirus and how to manage …
What Would Prospective Students Say About You??
By Jeremy Tiers, Director of Admissions Services As you prepare to interact with hundreds of new prospective students in the coming weeks on and off campus, I want you to think about this:If those students were asked to describe you and your interaction with them after the fact, …
Giving Them More Authenticity and Personalization
By Jeremy Tiers, Director of Admissions Services Discussions about authenticity and personalization have dominated my summer.They were hot topics at the recent eduWeb Digital Summit. Conversations about them consistently pop up in my Twitter and LinkedIn feeds. I’m now getting …
What’s Your Plan for This?
By Jeremy Tiers, Director of Admissions Services What’s the first communication piece that your school is sending or will be sending a new inquiry or prospect?I’m asking because it’s an extremely important communication (maybe the most important one). Plus it’s something that …