By Jeremy Tiers, Director of Admissions Services College and universities love to throw out facts and figures in an attempt to separate themselves from their competitors.The problem with that strategy is, facts tell, stories sell. I expanded on that idea in last week's article about …
Why Storytelling is Your Best Yield Strategy (and How to Use It)
By Jeremy Tiers, Director of Admissions Services Around this time each year I get asked by admissions counselors and leaders what the best yield strategy is. I would argue there are a number of different things that you can do at various stages to increase your chances of getting a …
How You Can Help Students With Their College Decision
By Jeremy Tiers, Director of Admissions Services In an article I wrote a couple of weeks ago I mentioned one of the reasons why more students are taking longer to make their college decisions.Too many colleges and universities are trying to skip steps and push prospective students to …
Stop Using These Phrases During Phone Calls (and in emails and texts)
By Jeremy Tiers, Director of Admissions Services Considering how hard it is to get and keep the attention of young people these days, it’s important to know which words and phrases to avoid.Over the past few years I’ve shared many of them with you, but there are two phrases that a …
You Need To Always Remember This!
By Jeremy Tiers, Director of Admissions Services Always remember that the college search process for a student is exactly that, a process.Too many colleges and universities are continuing to try and skip steps. They’re pushing prospective students to visit campus and/or complete …