By Jeremy Tiers, Senior Director of Admissions Services3 minute readI got a lot of great feedback about last week’s article in which I outlined a strategy for talking with the parents of your admitted students about financial aid and paying for college.One of the follow-up questions …
Are Your Communications Making Sense?
By Ethan Penland, Director of Admissions Services3 minute readDo you have a place on campus that all of your current students know about, and they have a catchy nickname for it? Or do you have a building on campus that has a specific name, but you shorten the name to an acronym when …
Creating Effective Recruiting Content for Social
by Jayson Schmidt, PreseasonHard-selling on social media doesn’t work.These days, users on social platforms already get enough salesy content through targeted advertising. While this can be effective (even for athletic programs!), it shifts the narrative for regular content. Those who see …
The Recruits You Lose Can Tell You the Most!
by Greg Carroll, Tudor Collegiate StrategiesAfter an absolutely crazy month of coast to coast travel visiting client departments and programs, I thought last week presented a window of opportunity to take a few days of downtime. Not completely off from working with clients but a little less …
Reaching Your Goals Doesn’t Have to Be Complicated
by Mandy Green, Busy CoachI have been working towards making 2021 a year of smarter behaviors.It seems overwhelming to think about and plan to do the 20 things I know I should be doing. Instead, I have been looking for single behaviors that positively affect all of the other behaviors.I …


