I use the word "story" because at the heart of any good recruiting effort is the need to effectively engage your prospect through your ongoing communication, and get him or her to buy-in to your program's story.Storytelling is an art, whether you are by a campfire or in front of a prospect - and …
12 Ways to Evaluate the Recruiting Phone Calls You’re Making
When it comes to recruiting phone calls, I find coaches either love them or hate them.Regardless of which group you fall into, very few coaches adequately analyze the content of their recruiting phone calls to teenage prospects, and determine what they could do better the next time.To help …
Viral Videos, Social Media and the Lesson for College Recruiters
This article is really all about a video made my the Harvard University baseball team that has logged over 13,000,000 views on YouTube, but we'll get to that in a moment...Let me address the big picture first: College coaches are constantly trying to come up with an elaborate strategy to …
Irrational Recruiting Decisions Made by Recruits (and College Coaches)
It's the thing that drives recruiters absolutely crazy when it comes to understanding how teenage athletes make their final decisions.Most of the time, they make irrational final decisions.This past year it seems like I've seen more examples than ever of that in our ongoing work with college …
Cementing Your Prospect Relationship Using This Tested Technique
There’s a great deal of psychology that the professional business world uses daily in their interactions with their prospects and clients. As a college sports recruiter, you can (and should) use the same kind of techniques to solidify your relationship with your athletic prospects.One such …