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Strategy

Admissions, Conversion and Yield, E-Mail, Strategy · January 18, 2022

Advice To Help With Incomplete Apps

By Jeremy Tiers, Senior Director of Admissions Services 3 minute readDespite your reminders, there’s a good chance you’ve still got a decent number of students who have incomplete applications or missing materials.Something’s wrong, right? Maybe, or maybe not.For some it’s a …

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Admissions, Conversion and Yield, Psychology, Strategy · December 7, 2021

You Need To Assume This

By Jeremy Tiers, Senior Director of Admissions Services2 minute readWe’ve talked before about why saying, “Reach out to me if you have any questions” is not an effective communication strategy with prospective students. It’s not direct or intentional enough.Oftentimes, even the most …

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Admissions, Effective Questioning, Sales Basics, Strategy · October 19, 2021

You Should Never Ask This Question

By Jeremy Tiers, Senior Director of Admissions Services2 minute readDepending on how you phrase questions you’re either going to get no answer, the “right” answer (Aka the answer a prospective student thinks they’re supposed to give you), or an insightful answer full of valuable context …

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Admissions, Increasing Engagement, Personalization, Sales Basics, Strategy · September 28, 2021

Do You Know What They’re Really Thinking?

By Jeremy Tiers, Senior Director of Admissions Services3 minute readLet‘s talk about something you probably already know.This generation of prospective students thinks differently than a lot of college admissions and marketing professionals.I’m bringing this up because a …

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Admissions, Increasing Engagement, Psychology, Sales Basics, Strategy · August 3, 2021

Stop Saying These Three Words

By Jeremy Tiers, Senior Director of Admissions Services2 minute readConsidering how hard it is to get and keep the attention of young people these days it’s important to know which phrases and words to avoid.There are three words in particular that a lot of admissions counselors, …

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