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Admissions

Admissions, Campus Visit · June 7, 2022

A Missing Ingredient In Campus Tours

By Ethan Penland, Director of Admissions Services3 minute readCampus tours are similar to baking. You have your essential ingredients–flour, water, sugar, and eggs. For the majority of every traditionally baked good, you’re going to incorporate these ingredients. The same concept is true …

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Admissions, Preventing Melt · May 31, 2022

How To Communicate With Your Committed Students

By Jeremy Tiers, Senior Director of Admissions Services 4 minute readOver the past few years the conversation around ‘summer melt’ has grown in importance. Students continue to submit deposits to multiple colleges, and a good number second guess their decision in those final weeks before …

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Admissions, Building Trust, Campus Visit, E-Mail, Improving Customer Service, Increasing Engagement · May 24, 2022

Don’t Do These Two Things

By Jeremy Tiers, Senior Director of Admissions Services 2 minute readLast week while I was in Orlando speaking at an admissions association’s annual conference, there was one question that multiple leaders asked me in different ways.It went something like this – “Jeremy, what are …

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Admissions, Fear, Psychology · May 24, 2022

What Students Need Most In Order To Choose You

By Ethan Penland, Director of Admissions Services2 minute readHave you ever had the experience of being around new people and the feeling of worry sweeping over you that you may not find your place in the group? Or, when you’re in a new environment, do you sometimes struggle to blend …

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Admissions, E-Mail, First Impression, Letters, Personalization · May 17, 2022

Tips To Help You Start Conversations With Rising Seniors

By Jeremy Tiers, Senior Director of Admissions Services 4 minute readWhile most colleges and universities remain focused on converting admitted students, as well as preventing melt from those who have deposited/committed, there’s another important group that also needs your attention …

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