By Ethan Penland, Director of Admissions Services5 minute readWhen I started in higher education, I kept hearing the word 'silo.' I remember the first time hearing it, in the hallway of my department’s office, and thinking, “What does a silo have to do with higher education?”For …
One Way To Be More Genuine With Students
By Jeremy Tiers, Senior Director of Admissions Services 2 minute readWhen it comes to the way colleges communicate with prospective students, authenticity has been a buzzword for the past few years.I understand that consistently finding ways to be authentic and genuine can be a …
One Way To Improve Your Future Events
By Ethan Penland, Director of Admissions Services4 minute readI distinctly remember reading Daniel Coyle’s The Culture Code: The Secrets of Highly Successful Groups for the first time, and I recall focusing on a chapter that involved the Navy SEALs. What grabbed my attention was an …
Two Secrets For Writing Better Recruiting Emails
By Jeremy Tiers, Senior Director of Admissions Services 2 minute readI often tell admissions counselors if you want to become a better recruiter, become a better writer.The reason why is simple. This generation of students has grown up using written messages as their primary way of …
One Small Thing I Encourage You To Do
By Jeremy Tiers, Senior Director of Admissions Services 1 minute readYesterday was my favorite holiday of the year for a good reason. Every July 4th weekend we have multiple events in our neighborhood that bring together families and their friends all in the name of gratitude.It’s so …