by Jeremy Tiers, Director of Admissions ServicesIt’s happening right now to admissions counselors across the country: admitted students are saying thanks but no thanks to a school’s offer of admission. What’s even worse is some of those “no’s” are coming from recruits that many of you probably …
Why You (and Your Recruits) Give In to the Fear Factor
Marketers know the rule.So do politicians, drug manufacturers, and companies that sell gold.We, the buying public, will make a buying decision based on the fear of something bad happening before we'll decide to do something based on the possibility of a good outcome.How often? Studies …
Digital Angel or Digital Devil?
by Mike Davenport, CoachingSportsToday.comThere comes a time when I need to face the truth.In this instance, there are three truths, digital truths, that I’m trying to process:Digital Truth #1: Digital is impacting coaches Digital Truth #2: Coaches adopt digital at different …
6 Pointers for Creating Impactful Recruiting Letters
by Jeremy Tiers, Director of Admissions ServicesIt’s the first thing my 6-year old daughter does when she gets off the school bus: She runs over to the mailbox to retrieve our mail.This started about a year ago after she received a recruiting letter, of sorts. She had received mail before …
Preventing Athletes From Making Mistakes on Social Media
by Mike Davenport, CoachingSportsToday.comI had a problem.My oldest son, a college football player, was eating ALL the food in our house.He ate everything. Every-single-crumb. Including stuff I cooked. (Even though I’m the son of a professional cook, my cooking skills have been …