To answer that question, you really need to think of yourself as a box of Fruit Loops. Specifically, the packaging that the cereal comes in.Ever thought about how you "package" your program?As a serious college recruiter, you should.The reason is simple: We all want to know what’s …
The Value of Being First in Recruiting
Will Ferrell's character Ricky Bobby said it best in the movie "Talladega Nights":"If you ain't first, you're last."O.K., so maybe we won't go to that ridiculous extreme. However, when it comes to recruiting, we're finding that being first is a huge advantage for the college coaches who can …
One Stupid Thing College Coaches Do To Depress Their New Prospects
Yes, it's stupid.The good news? It's easy to fix.Actually, the fact that it's so "easy" is what makes it so stupid, in my opinion.I'm talking about your new prospects who do what you want them to do by going online, finding your program's web page, hunting down the recruiting …
Facilities: Just How Important Are They to Your Recruits?
There is an important change that takes place at some point between you recruiting your prospect, and that prospect joining your team family on campus.And the more you understand it, the more you'll be successful at clearing some important hurdles in recruiting.It’s a change that many …
Why “Relaxed” Prospects Are WAY Better Than “Excited” Prospects
You know how you want to create an exciting campus recruiting visit, with wall-to-wall fun and non-stop heart-pumping activities for your guest prospect?Well, what if I told you there was emerging science that showed it's actually the calm and relaxed recruit that is more likely to buy what …