All of us have the need to be included in a group.Your prospects are no different.It all goes back to our primary need for two basic psychological drives: Assimilation and differentiation.Assimilation is our basic longing to be included in a group, while differentiation is the pleasure …
Why a Good “P.S.” Might Just Be What Your Recruiting Message Needs
Here’s the shocking truth about the letters and emails you’re writing:They might be missing their most effective ending.That ending?Your “P.S.”Adding a P.S. statement after your main text is one of the most effective selling techniques any coach, at any level, can start implementing …
What Are Prospects Seeing When They Look at YOUR Program?
To answer that question, you really need to think of yourself as a box of Fruit Loops. Specifically, the packaging that the cereal comes in.Ever thought about how you "package" your program?As a serious college recruiter, you should.The reason is simple: We all want to know what’s …
The Value of Being First in Recruiting
Will Ferrell's character Ricky Bobby said it best in the movie "Talladega Nights":"If you ain't first, you're last."O.K., so maybe we won't go to that ridiculous extreme. However, when it comes to recruiting, we're finding that being first is a huge advantage for the college coaches who can …
One Stupid Thing College Coaches Do To Depress Their New Prospects
Yes, it's stupid.The good news? It's easy to fix.Actually, the fact that it's so "easy" is what makes it so stupid, in my opinion.I'm talking about your new prospects who do what you want them to do by going online, finding your program's web page, hunting down the recruiting …