The night of Christmas Eve, lots of little kids are full of anticipation.The thought of toys under the tree, some extra sugar in their bellies, and just the overall fun and excitement of what the holidays brings is almost too much for them to handle. If you doubt me, I'll let you talk to the …
A Flight Delay, a Frustrated Recruit, and Some Key Advice for Coaches
Often times, as I head off to conduct a workshop with a college athletic department and their coaches, I have to deal with the inconvenience of flight delays.(Are there any "convenient" flight delays?)Weather issues at the Denver airport had me waiting for my flight not too long ago, along …
The Psychology Behind Your Prospect’s Unconscious Decision Making
I often find that the primary thinking of many college coaches when it comes to getting prospects interested in their program as they approach this time of year could be described as a simple three-step process: • Throw everything we can at them as soon as possible.• They focus on one or two …
5 Things Your Prospect’s Silence Could Be Signaling
Sure, it may be a virtue, but patience is still tough to come by if you're a college coach who isn't getting the kind of response he or she expects from their prospect.Especially this time of year.Late fall and early winter are two of the …
Building Traditions: What Is Your Selling Point?
by Ellen Sawin, NCSA College RelationsCollege sports are home to some of the nation’s most famous traditions: Wisconsin football fans “Jumping Around” before the 4th quarter, Florida fans “Gator Chomping” at their opponents, the Fighting Irish slapping their “Play Like A Champion” sign as they …