What gets you to respond to a text message from someone you don't know?What gets you to take a chance on a new restaurant you've heard about near campus?Why do you engage with a stranger who comes up to you and asks for directions?And, why do those cheesy informercials offer you two of …
Are Our Devices Actually Smart?
by Ken Whittaker, Front RushYou probably hear about smart devices all the time: smartphones, smart TV, smartwatches and fitness trackers, smart lightbulbs etc. So when did all of our other devices become dumb and these new devices become smart? And what exactly is the criteria for something to …
When Logic Fails with Your Recruit – and Why
I'm the most logical guy I know.Seriously, I seldom make a mistake. I'm always pretty rational, and fairly grounded in reality. Just ask me, and I'll tell you: I make pretty good decisions, and do it the right way.Except when it comes to my justification for what shoes to keep wearing. And, …
Confirming Your New Prospect’s Interest: How Do You Know If They’re Serious?
Earlier this week, two clients (different division levels, different sports) posed the same question that is probably on the mind of a lot of college coaches putting together a new recruiting class:"How do I find out if they're serious about us or not?"That's a legitimate question, …
Making Your Contact Count With New Recruits
Whether you've already launched your recruiting campaign with a new group of recruits, or are feverishly getting ready for that all-important first contact, the start of the communication process with a new prospect can be a make-or-break proposition for college coaches.Because so many coaches …