By Ethan Penland, Director of Admissions Services4 minute readI distinctly remember reading Daniel Coyle’s The Culture Code: The Secrets of Highly Successful Groups for the first time, and I recall focusing on a chapter that involved the Navy SEALs. What grabbed my attention was an …
Two Secrets For Writing Better Recruiting Emails
By Jeremy Tiers, Senior Director of Admissions Services 2 minute readI often tell admissions counselors if you want to become a better recruiter, become a better writer.The reason why is simple. This generation of students has grown up using written messages as their primary way of …
How to Create 52 Weeks of Recruiting Content
by Mandy Green, Busy CoachAs you may have heard from Dan Tudor, he recommends communicating to your recruits every 6-9 days - either as an email, text message, snail mail, or phone call. Most coaches are ok with the first few communications with a recruit in weeks 1-3. But, what do you want …
One Small Thing I Encourage You To Do
By Jeremy Tiers, Senior Director of Admissions Services 1 minute readYesterday was my favorite holiday of the year for a good reason. Every July 4th weekend we have multiple events in our neighborhood that bring together families and their friends all in the name of gratitude.It’s so …
A Game Changing Mindset for Your Program
by Mandy Green, Busy CoachThe late Steven Covey, who wrote the 7 Habits of Highly Effective People, has done a lot of research on your work mindset. He says that most people have one of 2 mindsets when it comes to dealing with work: urgency or importance. Whether you’re operating from a …


