Is it possible to get a prospect to read a LOT of information about your program and school?Maybe...if you have a headline like the one I found while tumbing through a magazine on an airplane earlier this week.Here it is:The headline is brilliant: "It is against international law to …
Killing Time-Sucking Vampires in Your Office
by Sean Devlin, Front RushSo we recently went through the process of finding a new office...We essentially outgrew our old space because of new hires and needed something much larger. At first, it was exciting and fun to check out new digs, brainstorm ideas, check out office furniture …
One Way to Build Trust with Your Prospects
Ever try bungee jumping?I haven't. I've seen it done plenty of times, but I've never ventured up onto that platform high up in the air, strapped on the bungee cord, and jumped. I've seen plenty of other people do it and live to tell about it, but even though I've seen it work I'm not ready to …
Straight Talk on Negative Recruiting
We expect negativity in political campaigns.Political pundits decry the use of negative ads in political races. Most of us hate the junk mail that we get during elections, and we can't wait until all the political ads stop cluttering the TV airwaves.So, why in the world do politicians …
5 Ways to Use Your Recruiting Senses
The coach I was visiting appeared to be slightly insane. At first glance, anyway.She was walking as we were discussing what she told visiting prospects in her new locker room. As she walked, she held up what looked like a perfume bottle and gave one little squirt every two or three …